logotype + identity elements

This monogram was developed for the copy-editor Ray Mandik. Here a carefully crafted shape incorporates elements of the copy-editing markup vocabulary, and the color palette reflects both the red pen of the editor, and the warmth and quirkyness of Ray's personality—“rebel rule-follower”. The swashed letter ‘R’ with it’s inbuilt proof-reading ‘caret’ creates a somewhat pug-like face with a little chin-dimple (chimple!) when flipped, which we kept to use as a pattern in honor of Ray’s dog, Dave.